Tech startup: Symbiosys

Retail Marketing Product Design & User Experience

30% user satisfaction rose

97% transaction accuracy reached

45% faster admin tasks.

Project Overview

This project provide platform to unlock the middle of media funnel by enabling marketing alignment between retailer and brands.The system create campaign to amplify retailer's performance marketing. Brands and agencies can manage their own campaigns on this platform and the system provide live dashboard to monitor and optimize campaigns in reald-time on multiple channels.

Industry Retail Marketing

Size Large

Market Position Growing business

Specific Business Problems

Handling Growth
Adapting to Changing Market Conditions
Integration with Emerging technology

Objectives

Streamline Retail Media marketing

Specific Goals & KPIs

Improve operational efficiency
Enhance customer experience
Increase sales revenue
Optimize inventory management

AI Functionality

Using AI to visualize key metrics and uncover trends, enabling data-driven decisions to optimize campaigns effectively.
Implementing AI to suggest audience segments based on behavior, enhancing precision and engagement.
Automating data filtering and list creation with AI, improving efficiency and supporting strategic decisions.

Impact of Challenges

Large datasets can increase the risk of data quality problems, such as inconsistencies or errors, which can impact the accuracy of advertising campaigns.
Integrating data from various sources can be complex and time-consuming.
Ensuring the platform can handle large volumes of data and scale as the business grows.

Proposed Solution

Cloud-Based Architecture
Customization Options
Improve efficiency by using cache mechanism

Responsive

Vue.js

Retail Marketing

Implementation

Process Overview

Phase 1

Assessment of current systems and identification of gaps.

Phase 2

Design and customization system

Phase 3

Pilot implementation at a single location.

Phase 4

Full rollout across all locations.

Timeline and Milestones

Initial setup and staff training

Pilot testing and adjustments

Final deployment and system go-live

Execution

Agile methodology was used for iterative development and feedback.

Weekly sprints, regular stand-up meetings, and progress tracking using project management software.

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